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Is Your CEO a “Starter,” “Builder” or “Maintainer”? - Business Insider

Eventually, that base can be monetized through advertising revenue or other avenues, but you don't want to have leadership pushing for that kind of thing too quickly think of Mark Zuckerberg's early resistance to ad content; now Facebook is a leader in targeted advertising. He's more like one of the other CEOs I'll talk about, and given the stumbles he's had, especially as it regards the QuickBar or dickbar , maybe it was still too soon for Twitter to bring someone to build the company's business model and perhaps why they brought back Dorsey to oversee company product as executive chairman.

The Builder - This is the person who transitions the vision of your startup in all its utopian glory into something that actually resembles a business model from which employees and investors can one day derive profit.


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Ideally, this is someone who still gets what the company does better than anyone else and will maintain the company's values as it finds way to monetize product. At the same time, this should also be someone who can nail down a business model that is sound enough to last, but agile enough to evolve with changing times. The builder may be the most crucial of the three kind of CEOs.

There are lots of start-ups out there with great or ideas, but they sink or swim on the principle of whether they can deliver commercially. The best companies, like Amazon and Facebook, have had CEOs who have played both "Starter" and "Builder" for their companies when it was appropriate at those times of their respective growth.

Interview with Kenneth Fields – Visionaries, Builders & Maintainers (Part 1)

When it works, Starters often make the best Builders because they know how to create a business model for their company that goes hand-in-hand with enhancing their initial "Starter's" vision. Under Griffith, ZipCar has gone from a car-sharing service for the Boston metro area to the world's largest car-sharing service, one that had a better than expected IPO in April The fundamentals of ZipCar were in place when Griffith took over, but he has been better than most at growing ZipCar's model into the success it is today. The Maintainer - If you've made it this far as a company, you've got it pretty good - better than most, that's for sure.

A goal defines an outcome you want to achieve; an area of focus establishes activities you want to spend your time doing. A goal is a result; an area of focus is a path. A goal points to a future you intend to reach; an area of focus settles you into the present.

When we focus on project completion, we can forget about the people impacted by the change. In , I want to focus more on the people than the project.

Visionaries, Builders, and Maintainers: The people you need to make change succeed

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