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Get inspired by her story.

5 Event-Planning Skills You Need for Success

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Why participate in a vendor event for your direct sales business?

Dieter Stories: Michelle Gleave What a trooper! Learning the business while you're employed by someone else can be a great way to get started in the wedding industry. Of course, you can jump in with both feet and start your own business, but a lot can be said for gaining experience working as an on-site event coordinator for a reception venue or catering company. Event coordination is an entry-level position with many venues and caterers, and it allows you to gain experience in a stable work environment without immediately taking on the inherent financial risks of business ownership.

You'll also have an opportunity to work with a variety of wedding vendors from bands to photographers to cake bakers as you're exposed to a wide variety of weddings and events. Weddings involve many protocols and traditions, and you'll perform most of the essential tasks that a wedding planner is responsible for, such as creating event timelines and managing the vendor team. On-site wedding coordination is a viable career path that might serve your interests well, but if and when you decide to launch your own wedding planning business, consider following these five steps.

Several professional associations offer educational programs and even accreditation in the wedding planning field. Although accreditation won't necessarily guarantee your success, at least by itself, these programs can help you learn more about the various aspects of running your own business.

You can include them in your portfolio. Otherwise, you'll have to start out by assisting other, more established planners with their events. Many experienced wedding planners feature a "careers" or "internships" section on their websites. Otherwise, just email or call them and ask if they'd be willing to accept your assistance on an event That usually catches their attention and increases your chances for an affirmative response.

Wedding planning is all about style. Brides are trusting you, your eye, and your ideas to make their weddings beautiful. Maybe you or someone you know is acquainted with a great graphic designer who can help bring your image to life at a nominal cost.


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  • Otherwise, websites like 99designs offer logos, cards, and stationery at a relatively modest cost. Click the Follow button on any author page to keep up with the latest content from your favorite authors. This story appears in the June issue of. Together, they envisioned a restaurant where they could follow their cooking passions and serve organic, farm-fresh, "slow food" dishes at affordable prices.

    But the food wasn't the only thing that was slow. Much of those two years involved fundraising and constantly revising the business plan. We went into it knowing the culture we wanted to create, the brand we wanted to build and the type of employers we wanted to be. The owners have plans to open three more locations in , and starting in , the plan is to open four to five new stores per year.

    Tender Greens offers a casual, walk-up dining environment, where guests can watch meats grilling and meals being prepared behind a glass partition as they walk through the line. The core menu consists of "big salads," "hot stuff" a hot plate or sandwich and soups. A few crowd favorites include the Southern fried chicken salad, the octopus salad, the Happy Vegan salad and the mashed potatoes.

    Executive chefs at each restaurant also create their own specials that vary by location, change twice daily and are made from scratch, like Cajun chicken and sausage gumbo; aged-cheddar bread pudding; English pea risotto; steamed clams with chorizo brown-butter spaghetti; shredded duck and kale salad; and house-made porchetta pork roast. What really sets Tender Greens apart from other fast-casual eateries is the care taken in preparing the cuisine. The chefs cure the bacon in-house, make their own salami, craft handmade pastas, cure their own caviar, mix their own natural sodas and work to support small farmers.

    While not every new business will require two years of upfront planning like Tender Greens, every aspiring entrepreneur should pay significant attention to laying the proper groundwork before launch. In studying businesses that have succeeded and those that have failed, the difference is planning, says George F.

    Brown Jr.

    6 Steps to a Successful Business Launch

    They have a plan and know what to do. Over and over, in small businesses and large ones, I've seen the benefits of careful planning and the disasters that can result from a failure to plan," he says. Go beyond the business plan. Planning carefully before launching a new business is not limited to preparing a business plan, says Bruce Bachenheimer, clinical professor of management and director of the Entrepreneurship Lab at Pace University in New York City.

    More from Entrepreneur

    Bachenheimer recommends three planning methods. If you don't commit to in-depth preparation, launching a new business can be a very expensive lesson in the value of planning. Bachenheimer asks: "Would you enter a high-stakes poker tournament without knowing the game, assuming that you'll figure it out as you go?

    Home Party Plan Success Secrets Revealed

    Test your idea. Sixty percent of new businesses fail within the first three years, according to Victor Green, a serial entrepreneur and author of How to Succeed in Business by Really Trying.


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    While the internet makes it possible to conduct research without leaving your desk, Green says Googling isn't enough. Talk to people who might be your customers and get their views and opinions," he says.

    Step 2: Set a fundraising goal

    For the founders of Tender Greens, spending two years in the planning process allowed for a unique opportunity to try their ideas out on the public that would eventually become their clientele. Oberholtzer says. Know the market. Ask questions, conduct research or gain experience to help you learn your market inside and out, including the key suppliers, distributors, competitors and customers, Bachenheimer says. Tender Greens' Oberholtzer and his partners spent many years working in the California restaurant industry before launching their business.