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If we swing the pendulum to the other extreme, the Instagram world of the pumpkin spice latte and the unicorn frappucino has created a whole different coffee movement: one that is less concerned about the coffee itself many of Starbucks' trendy drinks don't even feature coffee , and more interested in likes and shares.

The History of First, Second, and Third Wave Coffee | Craft Beverage Jobs

Many consumers wait all year for Starbucks to release its ubiquitous Pumpkin Spice Latte or PSL for those in-the-know , and when the chain launched its neon, color-changing Unicorn Frappucino, there was a rush from fans to get their hands on one. This approach to designing new drinks is one that we will likely continue to see for a while, as internet hype and the perceived-exclusivity of limited-time offerings have proven successful drivers of sales.


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While these two movements represent two very different coffee drinkers, their overall intention is almost identical. Both high-end connoisseurs and social media stars are looking to attract attention from their coffee habits.

Jennette has been with The Food Institute since Additionally, she writes for and edits the daily news update, Today in Food , and contributes to the weekly Food Institute Report. She has a background in non-profit and environmental marketing, programming and writing, and graduated from Rowan University in with a degree in Communication Studies. For close to 90 years, The Food Institute has been the best "single source" for food industry executives, delivering actionable information daily via email updates, weekly through The Food Institute Report and via a comprehensive web research library.

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    Why Does Coffee Make You Poop?

    There may be other parties involved with the export, transport, storage or other aspects of coffee handling, but the agreement is made between roaster and farm directly. Sebastian Simsch, founder of Seattle Coffee Works , points out three key aspects of direct trade:.

    Behind the Fair Trade Coffee Movement

    Almost all of the 20 roasters with whom we work regularly spend their time visiting their partners in coffee-growing countries like Guatemala and Ethiopia. Their direct trade efforts allow them to work directly with growers to make the best cup possible. Get handpicked artisan coffee delivered fresh to your home with a Coffee Subscription or our Coffee of the Month Club.

    And look no further for the perfect gifts for coffee lovers. Brewing Truly Strong Coffee Strong coffee: it's all in the brewing.

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